SONDER

OVERVIEW

Initially, Sonder partnered with Black Rabbit Collective to create a series of videos focused on raising brand awareness. The campaign highlighted Sonder’s unique value proposition as a hospitality start-up, providing modern and convenient accommodations across the globe.

However, as the COVID-19 pandemic began, the campaign needed to pivot quickly. With travel restrictions in place and customer needs drastically shifting, Sonder refocused its message on providing safe, flexible, and reliable options for guests during this uncertain time.

CHALLENGE

Sonder faced the challenge of adjusting its message to accommodate the rapidly evolving situation caused by the pandemic. The need to reassure guests about safety, hygiene, and the flexibility of Sonder's offerings became paramount.

SOLUTION

We created a series of video pieces that clearly outlined Sonder's response to the pandemic, focusing on the company’s commitment to the health and well-being of its guests. Through these videos, we communicated Sonder’s enhanced cleaning procedures, contactless check-in options, and long-term stay offerings—key points that resonated with guests looking for safety and convenience during their travels.  By addressing these concerns directly, the campaign shifted its focus from general brand awareness to becoming a trusted and reliable option during the pandemic.

RESULTS

The campaign successfully increased brand visibility during a challenging time for the hospitality industry. It positioned Sonder as a company that adapted quickly to meet the needs of its guests, building trust and enhancing its reputation during the pandemic.

According to Forbes, Sonder’s ability to pivot during the pandemic contributed to its continued success, as it focused on providing essential services to those in need of safe accommodations during COVID-19.